The Month of the Military Child has been celebrated every April since the mid-1980s. The Pentagon and other military support organizations and agencies use the month to recognize military kids for their sacrifice and bravery on the homefront.
The term "military brat" is a badge of pride worn by generations of kids who traveled the world with their parents, moving into adulthood with the knowledge that they have the strength to handle anything. Military children deal with separations, deployments, frequent moves and even their parents' injuries as part of the life they were born into or entered with their families.
Because purple is a color used to represent all military services, the theme "Purple Up" is used over the course of the month.
Military.com joins with the Army, Air Force, Space Force, Marine Corps, Navy and Coast Guard in recognition of our military kids.
Military Child Discounts
Some businesses offer discounts and freebies as a part of Month of the Military Child. Parents should check in their local area for specific programs.
Many businesses also offer discounts for military children and families. Check out these military discounts that celebrate military kids.
Military Child Events
Military bases worldwide offer events and celebrations during April as part of the Month of the Military Child. From carnivals and festivals, to giveaways and freebies, family officials spend the month making military children feel special. Parents should check with their local base for details on the events in their area.
The Department of Defense Education Activity has designated April 7-11, 2025, as Military Kids Week, with themed days including Purple Up Day on Wednesday, April 9. Students and others are encouraged to wear purple in celebration of the month.
The DoD's largest retailer will give away military "brat" patches at PXs and BXs worldwide all month. Military children can visit the customer service area at their local Exchange to receive a collectible patch while supplies last. See participating locations here.
Also at Army & Air Force Exchange Service locations, several in-store events are planned for military kids in April 2025 so they can gather with friends and try out the latest games and toys at select stores. Sponsors include Furby on April 5, Nef on April 12, Play-Doh on April 19, and Marvel on April 27. Look for more details at ShopMyExchange.com/momc.
Military Child Awards and Prizes
Military Child of the Year Awards
Each April, Operation Homefront marks Month of the Military Child by hosting a gala and presentation for its Military Child of the Year Awards. Each branch winner wins a cash prize and a laptop computer. In 2025, the gala will take place in the Washington, D.C., area from April 8-11, 2025.
The Military Child of the Year winners are selected through a nomination process that begins each fall. Children ages 13 to 18 are eligible for the awards, and awardees are selected based on their "scholarship, volunteerism, leadership, extracurricular involvement, and other criteria while facing the challenges of military family life," according to Operation Homefront.
Army & Air Force Exchange Sweepstakes
The Army & Air Force Exchange Service hosts a series of sweepstakes to give away thousands of dollars’ worth of toys and other goods. Authorized shoppers 18 and older can enter on their favorite military child's behalf at ShopMyExchange.com/sweepstakes.
Mental Health Resources for Military Children
The American Red Cross has resources to help military children with their mental health.
A series of courses offered online can help families connect with each other, particularly before and after deployments. They also give ideas for connecting with kids and developing a plan as a family when you are facing a military-related separation.
The Red Cross also offers free confidential mental wellness classes hosted virtually. The courses are designed to help military kids work through stress. To view the available courses, check the Red Cross website.
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