Honda Used The Rubicon Badge Two Years Before Jeep

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honda rubicon badge

by Gerhard Horn

Honda recently filed a trademark application for the word "Rubicon," which left everyone in the CarBuzz office stumped. Has Honda forgotten the existence of the Jeep Wrangler, because this trademark application would be on par with Honda filing a "GR Sport" trademark for the new Prelude? Or has it gone the Chinese route and decided that imitation is the sincerest form of flattery?

Read the full article on CarBuzz

This article originally appeared on CarBuzz and is republished here with permission.

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