Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

The Importance of Attitude in Finding That Big Job

Attitude is important and can change the game on finding a new job.

(Lance Cpl. Ismael Ortega/U.S. Marine Corps photo)

How Your Personal Brand Is Critical to Your Military Transition

Your personal brand is your value proposition. It’s what differentiates you from other transitioning veterans.

How Your Military Experience Makes You a Great Employee

Hard work and experience count, but that's not all there is to it.

How Female Veterans Can Navigate Dress Codes in Civilian Jobs

It's a lot easier to get dressed for work when you wear the same thing every day. Things change a lot when military members...

How You Apologize Matters: 3 Ways to Address Your Mistakes to Civilian Coworkers

While we all accept that our colleagues, peers, boss and staff will make mistakes, what matters is what you do afterward.

How a Well-Known Brand Can Affect Your Resume and Employment Future

A well-known name on your resume brings you credibility, but it can also link you to that company.

How Veterans Can Tell if They’re Underemployed

Veteran underemployment can be just as harmful and pervasive as veteran unemployment.

How Veterans Can Leverage LinkedIn Premium in Transition

The professional social network's premium features have a lot to offer troops in transition.

(Aviation Machinists Mate 1st Class Michael Henderson/U.S. Navy photo)

How Veterans Can Find Work They Love as Much as Their Military Career

What veterans loved about military service can be found in civilian life.

(Airman Eugene Oliver/U.S. Air Force photo)

10 Things Every Veteran Must Do to Properly Work a Conference or Job Fair

Very few of us are successful at "winging it" when the stakes are high, and while adrenaline and excitement can help your...

(Tech. Sgt. Thomas Swanson/U.S. Air Force photo)

How Veterans Can Create a Positive First Impression in Civilian Jobs

Impressions matter in the workplace. Here's how to make a good first impression.

Person viewing LinkedIn on a mobile phone

How Veteran Entrepreneurs Should Position Themselves on LinkedIn

LinkedIn can be a treasure trove of leads, information, contacts, insights and opportunities.

How to Use the Summary Section on LinkedIn

LinkedIn is an incredibly powerful tool for job seekers when used properly.

(Staff Sgt. Larry E. Reid Jr./U.S. Air Force photo)

How to Survive the Unique Problems Veterans May Face While Working Remotely

Working away from the office can have surprisingly deleterious effects -- but veterans can feel even more isolated than most.

(Petty Officer 1st Class Chad J. McNeeley/U.S. Navy photo)

How Student Veterans Can Get a Jump on the Job Search

The right time to start looking for a job after graduation is always "now."

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