Submitted by Mike
All it (Bag Balm - ED) really is is lanolin in a carrier like mineral oil or petrolatum.
I used this stuff for years but have found Eucerin cream in the tub and in the tube a better product. The tube can be carried easily in the field and will be used more because you can carry it in your pocket.
ED -- Mike, I did a little dumpster diving and boy does Eucerin offer a lot of stuff. I assume the product you're referencing is their "original" formula (pictured here.) As you said, the Eucerin is a lanolin based product, though based on their product description it appears to be a more highly refined form of lanolin. Eucerin is available at most drug stores and department storts.
Learn more about Eucerin here.