Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

Service members salute the American flag during a retreat ceremony Oct. 2, 2014, at Little Rock Air Force Base, Ark. (Airman 1st Class Harry Brexel/U.S. Air Force photo)

5 Reasons Veterans Leave Civilian Jobs

For most hiring managers, sourcing and hiring employees is only half the work: Retaining and engaging them is critical.

4 Reasons It’s Hard to Read a Military Resume

Military.com's job advice expert, Lida Citroen, answers a common question on the difficulties translating a military career...

Armed forces color guard in Washington, D.C. (Photo courtesy of Congressman Don Bacon)

3 Ways to Sell Your Company Brand to a Military Veteran

Military.com's job advice expert, Lida Citroen, details how to sell your brand to military service members and veterans.

(Staff Sgt. Jared Rand/U.S. Air National Guard photo)

Here Are Some Questions to Ask Your Military Transition Mentor

Your transition mentor is there to help you through every step of becoming a civilian. Here are some things to ask.

Get Ready for the New Year by Building Your Online Presence

Now is a great time to inventory your online activities, profiles, relationships and overall presence to ensure you're...

You Can, But Should You? 9 Questions to Ask Yourself When Choosing a Post-Military Career Path

Just because you know how to perform a job, have the credentials to do certain work or are skilled in an area doesn't mean it...

(Lance Cpl. Samantha H. Arrington/U.S. Marine Corps photo)

Focus on Building Your Credibility in Your Reputation

The formula for credibility is really quite simple: Credibility = Values + Action.

Everything Veterans Need to Know About Renegotiating Their Job

As you consider your current work, it's healthy to ask yourself: Is it time to renegotiate your job?

The Difference Between Introducing Yourself in an Elevator and a Job Interview

Introducing yourself to strangers can be tricky, especially in a professional setting.

5 Ways to Find Military-Friendly Employers When Entering the Civilian Workforce

As you exit the military, it makes sense to seek an employer who understands military culture, workstyle and protocols.

(Lance Cpl. Sean Dennison/U.S. Marine Corps photo)

Considering Entrepreneurship? Talk to These 3 People First

Starting your own business is an exciting idea once you're committed. Just make sure you have the hard talks first.

The Virtual Training Agent for Veterans, or VITA4VETS, is a virtual simulation designed to build job interviewing competence and confidence, while reducing anxiety. Juan Gutierrez, a 33-year-old Navy veteran with experience in aviation electronics tries out the new system. (Army Research Laboratory)

How to Dress for Success Before a Virtual Job Interview

A job interview is stressful enough. What do you say? How do you sit? What questions do you ask? How do you do it all without...

Before You Make Your Ask While Job Hunting, Figure Out Your 'Why'

It's been said that, "Before someone can care about what you do, they need to know why you care about what you do."

Jill LaMantia, women’s program manager for the VA Western New York Healthcare System, talks to the Buffalo District office about her drive to assist female veterans.

How You Can Help Employers Navigate Veteran Myths

You, the job candidate, can help employers clarify some of those myths by having data and insights to dispel these...

Why You Should Encourage Veterans to Submit a Cover Letter

Employers should consider encouraging veteran job applicants to submit a cover letter with their application.

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