Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

5 Ways to Break the Ice When Networking

Lida Citroen, Military.com's veteran employment expert, details how to break the ice at networking events.

Depressed businessman sitting on stairs wearing a pink shirt.

5 Tips for Staying Positive During a Job Search

How can I keep my head held high when I keep getting turned down for jobs?

5 Tips for Negotiating Your Salary

Got a job offer? Great. Here's how to negotiate your starting salary and benefits.

5 Things You Must Do Before a Job Interview

What you do before the interview matters as much as how you present yourself when in front of the potential employer.

The Unspoken Online Code of Conduct: What Employers Expect

Let’s look at what hiring managers, recruiters and your boss look for and how they expect to see you behave on social media.

A man speaks to a recruiter at a job fair.

5 Things to Do While You Wait to Hear Whether You Got the Job

The interviews went well. You're one of their final candidates. Now you wait to hear whether you got the job.

5 TED Talks that Will Help You Transition

As you transition out of the military, these TED talks can inspire, inform, educate and enlighten you to new ideas, processes...

5 Steps to Getting Started on LinkedIn

Since its inception, LinkedIn has grown to be a valuable career asset for global professionals, business leaders...

5 Secrets for a Standout Resume

Many job seekers put a lot of energy into their resume, but many jobs aren't posted on job boards. So do resumes still matter...

6 Pros and Cons of Social Media During a Job Search

Today more than ever before, recruiters and hiring managers scour online profiles to find potential candidates, evaluate them...

5 Ways to Celebrate Your Veterans on Veterans Day

Celebrating Veterans Day is a unique opportunity to enhance your commitment to supporting those who wore our nation’s uniform...

4 Basic Civilian Wardrobe Tips

Lida Citroen, Military.com's veteran employment expert, gives her advice on what to wear when preparing for your interview.

(Master Sgt. Eric Amidon/U.S. Air Force photo)

4 Areas to Build Your Personal Brand in an Increasingly Virtual World

Your personal brand is the way you intentionally and thoughtfully promote your values and offer to individuals you target.

3 Times to Seek a Mentor

When you transition out of the military, you will learn there are many areas you haven’t been trained or prepared for. A...

3 Things Never to Say in a Job Interview

Much is written about what to say in a job interview, but here are the words and phrases to avoid when interviewing for a...

Military News

Get the Military Insider Newsletter

Get the latest on pay updates, benefit changes and award-winning military content. Right in your inbox.

By signing up, you agree to our Privacy Notice.

Thank you for subscribing!

View more newsletters on our Subscriptions page.

One last step.

Verify your free subscription by following the instructions in the email sent to:

Most Popular Military News

President Donald Trump greets troops at at Fort Bragg

Bragg Soldiers Who Cheered Trump's Political Attacks While in Uniform Were Checked for Allegiance, Appearance

As President Donald Trump viciously attacked his perceived political foes, he whipped up boos from the gathered troops...

Sondria Linford, 533rd Commodities Maintenance Squadron, stands at attention with her Airman Leadership School classmates at Hill Air Force Base, Utah.

Deep Workforce Cuts at VA, Pentagon Backed by Republican Spending Bills

House Republicans are on track to allow job cuts at the Pentagon and Department of Veterans Affairs to proceed in the annual...

President Trump delivers a speech at Fort Bragg

Army Officials Pushed Back on Pop-Up MAGA Shop Ahead of Fort Bragg Trump Speech

Ahead of President Donald Trump's rally-style appearance at Fort Bragg, North Carolina, on Tuesday, Army officials raised...

California National Guard in downtown Los Angeles

Guard Soldiers Deployed in Trump's LA Crackdown Aren't Getting Paid Yet

According to more than a dozen Guardsmen across four units who spoke to Military.com, none has received formal activation...

Customs and Border Protection agent places concertina wire along the border

Pentagon Encourages Troops to Join Immigration Enforcement, Border Security Job Training Program

Hegseth ordered the Pentagon to "prioritize and broadly advertise" opportunities troops who are nearing separation or...

A Bonus Army encampment burns after the U.S. Army attacks WWI veterans protesting their treatment by the federal government.

That Time the Army Gassed Veterans Protesting for Benefits

In May 1932, a group of World War veterans and their families -- numbering in the tens of thousands -- set up camps along the...

Latest Military Videos

Noem Vows to Continue Trump's Immigration Crackdown as Judge Says Guard Deployment Was Illegal

A federal judge issued a temporary restraining order directing President Donald Trump to return control of the National Guard...

Israeli Strikes on Iran Damage Residential Buildings in Tehran

Israel launched a major attack on Iran, bringing their long-running shadow war into the open conflict in a way...

NATO Chief Calls for De-escalation in Region as Israel Attacks Iran

NATO chief Mark Rutte called for de-escalation in the Middle East on Friday after Israel launched strikes on Iran...

Israel Attacks Iran's Nuclear and Missile Sites, AP Explains

Israel attacked Iran’s capital early Friday in strikes that targeted the country’s nuclear program and killed at least two...

Investigations and Features

In One of the Marines' Most Iconic Jobs, a Stunning Pattern of Suicide

Marine Corps drill instructors are a national symbol of discipline. But for some, their imposing persona belies a dark...

Army Capt. Jeremy Kuykendall and his wife Kate, cradle their daughter

Unsupervised: Military Child Care Centers Slow to Report Abuse with Little Oversight

A Military.com investigation into military day care centers revealed that service branch rules generally prioritize...

Army News

National Guardsman stands watch in Eagle Pass, Texas.

Texas Reduces Number of Troops at Southern Border Amid Response to Planned Protests

The Texas National Guard is deploying thousands of its troops in response to planned protests of the Trump administration's...

U.S. Army soldiers work on an M1 Abrams tank staged in West Potomac Park ahead of an upcoming military parade commemorating the Army's 250th anniversary and coinciding with Donald Trump's 79th birthday.

The Army Parade Poses Potential Pitfalls like a Tank Breakdown. Soldiers Say They're Prepared.

Thousands of soldiers have descended upon Washington, D.C., from more than a dozen Army divisions across the force, and many...

Navy News

Arleigh Burke-class guided-missile destroyer USS James E. Williams

Sailor in Custody After Body of Missing Norfolk Seaman Found in Wooded Area

A female sailor who went missing from a destroyer based in Naval Station Norfolk in Virginia has been found dead, the Naval...

US Helps Israel Shoot Down Barrage of Iranian Missiles

American air defense systems and Navy assets in the Middle East helped Israel shoot down incoming ballistic missiles Friday...

Air Force News

SpaceX's mega rocket Starship makes a test flight from Starbase, Texas.

SpaceX Plans up to 76 Starship Launches Annually from Old Delta IV Launch Site

The first of two Environmental Impact Statements around SpaceX plans for Starship launch sites on the Space Coast was...

President Donald Trump boards Air Force One.

What it Would Take to Convert a Jet From Qatar into Air Force One to Safely Fly Trump

Air Force One has to have the highest level of classified communications, anti-jamming capabilities and external protections...

Space Force News

Five of the Air and Space Force’s newest officers stand at attention during a University of New Mexico Air Force Reserve Officer Training Corps Detachment 510 Commissioning Ceremony at the New Mexico Veterans Memorial, N.M., May 16, 2025. During the ceremony, five of the Air and Space Force’s newest officers were sworn into service. (U.S. Air Force photo by Senior Airman Spencer Kanar)

How to Become a Space Force Officer

U.S. Space Force officers, who plan and manage personnel, make up about half the service.

SpaceX Plans up to 76 Starship Launches Annually from Old Delta IV Launch Site

The first of two Environmental Impact Statements around SpaceX plans for Starship launch sites on the Space Coast was...

Marine Corps News

U.S. Marines rehearse non-lethal tactics in Los Angeles

The Marines Are in Los Angeles

Around 200 Marines armed with rifles, riot control equipment, gas masks, roughly 20 hours of civil disturbance training and...

(Photo by Erica Knight/U.S. Immigration and Customs Enforcement)

ICE Arrests Louisiana Mother of 9-Week-Old, Wife of Marine at Immigration Hearing

Since immigration agents detained his wife in New Orleans last month, a U.S. Marine Corps veteran has ferried the couple's 9...

Coast Guard News

the National Coast Guard Museum keel-laying ceremony

Construction of $150M Coast Guard Museum Set to Begin Next Month as Donations Rise

The Coast Guard Museum Association’s Board of Directors a year ago approved allotting $40 million for the installation of...

smoke rises from cargo vessel Morning Midas approximately 300 miles south of Adak, Alaska

Coast Guard Helps Rescue Crew After Vehicle Cargo Ship Catches Fire

The crew of a cargo ship carrying 3,000 vehicles to Mexico, including 800 electric vehicles, abandoned ship after they could...