Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

Members of the D.C. Army National Guard’s Recruiting and Retention Battalion and D.C. Air National Guard’s Recruiting Flight join Amazon for a Joint Career Fair at the D.C. Armory, April 26, 2025. (Master Sgt. Arthur M. Wright/Air National Guard)

Veteran Job-Hunters: Sharpen Your 'Soft Skills' to Gain an Edge

In the civilian sector, your military skills are still important, but your soft skills are also highly desired.

Air Force members in hard hats tour a construction site.

Veterans: The Time Might Be Right for a Job in the Energy Sector

A new report highlights how valuable military training and experience are to the energy sector along with the importance for...

Three windows open in a virtual meeting.

Strategies for a Virtual Panel Interview: How to Prepare and How to Act

Instead of panicking, use the opportunity for a panel interview to position yourself as a viable and desirable candidate.

A solider talks to a police recruiter at a job fair.

Should You Accept the First Job Offer? Ask Yourself These 10 Questions

In the frenzy and frustration of a post-military job search, any viable job offer is often grabbed up. But before you click...

The Power of Positive Perception

One of the hardest things I share with transitioning service members – who’ve spent a great deal of their life and career...

(U.S. Air National Guard/Senior Master Sgt. Joseph L. Pearison

Are You Wearing Your Rank in the Civilian Sector?

You walk in, salute no one, and speak your old military language — in the civilian world, few really get it.

Harold Little, right, a retired Navy lieutenant, exchanges paperwork with a company representative during a large-scale military job fair in Ponte Vedra Beach, Florida.

How to Avoid Underselling Yourself During a Job Search

In a world where everyone seems loud and life is moving at warp speed, it’s easy to blend in and miss the opportunity to...

Your Military Rank: What Does It Mean in the Civilian Workforce

Not everyone you encounter will appreciate the commitment, work and sacrifice of military duty and why rank matters.

Tips for Interviewing for a Promotion

Unlike your experience in the military, promotions in the private (civilian) sector can be unpredictable.

How You Can Find a Purpose-Driven Job After Leaving the Military

When it comes to the civilian job search, most prior military members focus on location, salary, job responsibilities, growth...

5 Tips to Give a Good Presentation at Work

Unlike a briefing you may have given in the military -- the goal of which may have been simply facts and brevity -- giving a...

Should You Reach Out to Recruiters or Wait to Be Contacted?

If you sit back and wait for recruiters to find you and reach out, you could be overlooked. On the other hand, if you pursue...

(Linda LaBonte Britt/U.S. Air Force photo)

12 Zoom Etiquette Tips for Veteran Job Interviews

Just like an in-person job interview, there are several ways to prepare for a Zoom interview.

How to Ask for Mentorship

Mentorship is a powerful and rich form of support and help in which many professionals engage to grow their skills, network...

(Photo courtesy of Zacqueline Baldwin on Unsplash)

Could More Education Help Secure Your Post-Military Job?

The civilian job market is tight. With all your military experience and skills listed on your resume, it still might not be...

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Most Popular Military News

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Colombian President Gustavo Petro speaks during the swearing-in ceremony of Gen. William Rincon as the new national police director in Bogota, Colombia, Friday, Oct. 24, 2025. (AP Photo/Ivan Valencia)

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Released prisoner of war Lt. Col. Robert L. Stirm is greeted by his family at Travis Air Force Base

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Sen. Jacky Rosen, D-Nev., arrives at the chamber.

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