Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

An airman in a darkened room looks at a computer.

The Reality of Getting Ghosted During the Job Search

Ghosting is a big problem for job candidates today, and at a time when your confidence and enthusiasm might be particularly...

Reset Your Job Search Mindset for the New Calendar Year

As you turn the page on the calendar, prepare for a fresh new start in your job search with these tips:

U.S. Air Force Lt. Col. Lyndsey Banks, Inter-European Air Forces Academy (IEAFA) commander, briefs participants of the Air Forces Central Chiefs Summit during a tour of the IEAFA facility at Kapaun Air Station, Germany, Feb. 12, 2025. (Master Sgt. Wendy Kuhn/U.S. Air Force)

Career Advice: How to Defend Your Position Without Being Defensive

Since your reaction to a situation, comment or person is completely up to you, it’s important to get this right.

Is That Job Posting Real? 10 Ways to Spot a Scam

As more people seek remote, work-from-home jobs, the chances of being scammed by an illegitimate posting have increased. Here...

Email or DM? How to Communicate Clearly and Confidently in Online Job Networking

As if job fairs, networking events and coffee chats weren’t tricky enough, now we must network online, too.

A job fair attendee acknowledges the camera.

Veteran Job Seekers: Are You Approachable, and Does It Matter?

Being approachable means others feel a degree of psychological safety around you. They can share their hopes, fears, concerns...

A National Guard members talks to two people at a job fair.

How to Navigate Civilian Coworkers’ Ignorance About Your Military Service

By definition, ignorance means a lack of knowledge, information or education. It can refer to a general lack of knowledge or...

Members of the D.C. Army National Guard’s Recruiting and Retention Battalion and D.C. Air National Guard’s Recruiting Flight join Amazon for a Joint Career Fair at the D.C. Armory, April 26, 2025. (Master Sgt. Arthur M. Wright/Air National Guard)

Veteran Job-Hunters: Sharpen Your 'Soft Skills' to Gain an Edge

In the civilian sector, your military skills are still important, but your soft skills are also highly desired.

Air Force members in hard hats tour a construction site.

Veterans: The Time Might Be Right for a Job in the Energy Sector

A new report highlights how valuable military training and experience are to the energy sector along with the importance for...

Three windows open in a virtual meeting.

Strategies for a Virtual Panel Interview: How to Prepare and How to Act

Instead of panicking, use the opportunity for a panel interview to position yourself as a viable and desirable candidate.

A solider talks to a police recruiter at a job fair.

Should You Accept the First Job Offer? Ask Yourself These 10 Questions

In the frenzy and frustration of a post-military job search, any viable job offer is often grabbed up. But before you click...

The Power of Positive Perception

One of the hardest things I share with transitioning service members – who’ve spent a great deal of their life and career...

(U.S. Air National Guard/Senior Master Sgt. Joseph L. Pearison

Are You Wearing Your Rank in the Civilian Sector?

You walk in, salute no one, and speak your old military language — in the civilian world, few really get it.

Harold Little, right, a retired Navy lieutenant, exchanges paperwork with a company representative during a large-scale military job fair in Ponte Vedra Beach, Florida.

How to Avoid Underselling Yourself During a Job Search

In a world where everyone seems loud and life is moving at warp speed, it’s easy to blend in and miss the opportunity to...

Your Military Rank: What Does It Mean in the Civilian Workforce

Not everyone you encounter will appreciate the commitment, work and sacrifice of military duty and why rank matters.

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An artist rendering of the proposed Vietnam Veterans' Memorial in Myrtle Beach, South Carolina. (Photo from Terry Massey/The Post & Courier)

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