Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

For when you risk making a joke on the first day.

3 Good Options to Fix a Bad First Impression on Your New Job

We perceive people and form opinions about who they are and what they stand for, based on our interactions and experiences...

5 Ways to Manage Work Stress with an Agile Mindset

Of all the traits and talents you gained during your time in the military, one of the greatest might be your agility.

5 Ways to Tell When Comments on LinkedIn Are AI-Generated

To keep yourself safe and know you’re engaging in meaningful ways with a real human being, here are some things to look for.

(U.S. Air Force/Senior Airman Zachary Foster)

4 Tips for Leaning into Growth

If you continue to do only what is comfortable, familiar and "safe," you miss the opportunity to improve your skills...

What Being 'Quiet Fired' Means and What to Do About It

While not technically illegal, quiet firing is distasteful, emotionally manipulative and can tarnish a company’s reputation...

How to Build Trust into Your Network

Having a vibrant and deep network of contacts who know you, understand what you offer and see you as credible is critical to...

Pause Before Panic: How to Handle Unexpected Messages

When given a message that’s confusing, ambiguous or unexpected, most of us seem to immediately imagine doom and gloom.

Show, Don't Tell: What It Means to Live Our Promises

Mistrust is one of the most toxic and unhealthy environments in which to thrive, personally and professionally.

9 Important Do's and Don’ts to Remember When Getting Fired from Your Job

No one enjoys being dismissed from their work, fired. Yet how you handle yourself in those first hours and days can say a lot...

The Importance of Verbalizing Appreciation: How and When to Say ‘Thanks’

When life gets busy, times are uncertain and stress is the norm, the last thing that might be on your mind is thanking or...

5 Tips for Thinking Quickly on Your Feet During Important Meetings

We all know that person: In a meeting or important conversation, when they get called upon to share their view or...

3 Ways Private-Sector Leadership Looks Different in Today’s Workforce

Gone are the days of command and control, “because I said so” leadership and punishing disobedience with a slap of the ruler.

How soon is too soon? (Asad Photo Maldives)

5 Important Considerations When Taking Vacation Time at a New Job

When and how you take your vacation perk can vary by industry, employer and individual team dynamics.

(U.S. Army/Sgt. 1st Class Gary A. Witte)

What to Do When Your Hard Work Goes Unnoticed

While your work in the military was not about seeking credit or recognition, giving away too much of your contribution in the...

(U.S. Air Force/Senior Airman Ivy Thomas)

How to Lead if You Don't Want to Be the Boss

Online and in person, the old narrative that authority creates leadership is outdated, and today, you can lead without having...

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Most Popular Military News

An F/A-18F Super Hornet, attached to Strike Fighter Squadron (VFA) 11, launches from the flight deck of the Nimitz-class aircraft carrier USS Harry S. Truman (CVN 75) during flight operations in the U.S. Central Command area of responsibility on May 5, 2025.

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Latest Military Videos

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Investigations and Features

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Army Capt. Jeremy Kuykendall and his wife Kate, cradle their daughter

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Army News

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Nightclub where an immigration raid occurred in Colorado Springs, Colo.

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Navy News

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Air Force News

Hegseth Orders End to Race Consideration in Admissions at Military Service Academies

Defense Secretary Pete Hegseth has ordered all military service academies to no longer consider race, ethnicity or sex for...

Child Development Center parade at Eglin Air Force Base

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Space Force News

Capt. Matthew Lohmeier instructs a trainee

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Launch of hypersonic missile from Cape Canaveral Space Force Station

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Coast Guard News

An uncompleted U.S. Coast Guard Cutter sits in a hangar bay at Bollinger Shipyard in Lockport, Louisiana

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A 30th Sex Assault Claim Filed Against Coast Guard Academy

A 30th sexual assault complaint was filed against the U.S. Coast Guard, a law firm representing former Coast Guard Academy...

Lida Citroën

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