Lida Citroën

As CEO of LIDA360, Lida Citroën is passionate about helping our nation's veterans navigate the military-to-civilian career transition. She is a popular TEDx speaker, Instructor on LinkedIn Learning, and trainer at military installations and events across the country. Lida also leverages her 20+ years in corporate branding to help private employers recruit, onboard and grow veteran employees. She is the author of three books focused at military audiences: Success After Service: How to take control of your job search and career after military duty, (2020), Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding and developing Veteran employees, (2017) and Your Next Mission: A personal branding guide for the military-to-civilian transition, (2014). All are available on Amazon.

Latest Articles

(U.S. Air National Guard/Tech. Sgt. Amy M. Lovgren)

4 Ways to Get Unstuck When Your Transition Feels Like a Goat Rodeo

It's natural to approach your military-to-civilian transition with apprehension and insecurity, and to feel a sense of relief...

(U.S. Air Force/Airman 1st Class Jasmine M. Barnes)

Upskilling: What Veterans in the Civilian World Need to Know

A career in the civilian sector can be filled with mysteries, uncertainties, surprises and thrills.

Tips for Using an Applicant Tracking System

A recruiter for a global finance firm advises these five tips for veteran job candidates applying through an applicant...

4 Potential First Post-Military Job Faux Pas and How to Avoid Them

While you're busy learning where the coffee machine is, how to submit expense reports and what to wear in a Zoom meeting, it...

The Ingredients for a Powerful Online Profile

Your social networking profiles should reflect your experience, interests, career goals and authentic self.

Veterans’ Self-Perception: Do They See Themselves the Way Others Do?

What if I told you that the way others see you directly influences whether they want to hire you? Would you believe me?

The holidays are not just a time for great food. It also is an opportunity to build your job network.

Making Small Talk at Holiday Events

Here are some tips to successfully navigate small talk at holiday events for veterans looking to network.

Make 2017 the Year to Get Your Career in Gear

Many people refresh their goals and resolutions to attack the new year with revised plans, dreams and hopes.

(U.S. Air Force/Staff Sgt. Christina Russo)

10 Dress-to-Impress Tips for Veterans in the Civilian Workplace

In the military, choosing what to wear to work every day was less stressful: You’re issued uniforms and told for what purpose...

Job Seekers: Your Reputation Matters to Employers

Employers care about your brand and what other people say about you: How do they see you as valuable?

Job Seekers: Pay Attention to How You Use Email

Professionalism when communicating via email should always follow certain guidelines to be received as polished, focused and...

Job Seekers: Do You Know What Potential Employers Need?

An important part of personal branding is identifying the needs of your target audience. As you seek to position yourself as...

The networking begins at the North Carolina National Guard's Education and Employment Center two-day Job Readiness Workshop and Hiring Event at NCNG headquarters in Raleigh, N.C.

Job Seekers: Broaden Your View of What Companies Can Offer

In your civilian career, you might find yourself making lateral moves, or even moving backward, to advance your livelihood.

(Photo by David Davies at www.flickr.com/photos/davies/)

Job Seekers: Be Persistent, but Don’t Cross the Line

While job seekers should show passion for a potential job, there is a fine line between being persistent … and stalking.

What you post online can have consequences and impact beyond your intention.

Job Seekers: Be Careful Posting about Politics Online

More and more, recruiters and hiring managers are viewing job candidates' online profiles.

Military News

Get the Military Insider Newsletter

Get the latest on pay updates, benefit changes and award-winning military content. Right in your inbox.

By signing up, you agree to our Privacy Notice.

Thank you for subscribing!

View more newsletters on our Subscriptions page.

One last step.

Verify your free subscription by following the instructions in the email sent to:

Most Popular Military News

Commissary at Andersen Air Force Base in Guam.

Days Ahead of Massive Allowance Cuts for Some Military Families, Pentagon Allegedly Working on a Fix

Officials are already working behind the scenes to prevent the cuts from happening, a defense official with knowledge of the...

Secretary of Defense Lloyd J. Austin III and U.S. Army Gen. Mark A. Milley.

Top Military Officials Questioned over Drag Shows on Military Bases

The military's top uniformed officer suggested he does not support drag shows being hosted on military bases.

UH-60 Blackhawk Helicopters assigned to the Combat Aviation Brigade, 1st Armored Division

9 Soldiers Killed as Pair of Helicopters Crash in One of the Army's Deadliest Training Accidents

Nine soldiers are dead after a crash involving two Black Hawk helicopters out of Fort Campbell, Kentucky, on Wednesday night...

Ukrainian soldiers on captured Russian T-72 tanks.

Ukraine's Tank Force Shouldn't Stand a Chance Against Russia's, But Dumb Mistakes Keep Tipping the Scales

With several models of tanks to choose from, a large supply of armored vehicles, and an undeniable numbers advantage, Russia...

Crewmembers attached to the submarine USS Montana.

Navy Identifies Submarine Sailor Who Died After Being Found on a Pier

Electronics Technician Navigation 3rd Class Devon Faehnrich was found by a fellow sailor at the shipyard at Newport News...

A military housing neighborhood at Mountain Home Air Force Base in Idaho.

98 Military Families Silenced by Nondisclosure Agreements with Private Base Housing Companies

According to the Department of Defense, companies negotiated with military families to ensure they wouldn't badmouth their...

Latest Military Videos

SKorea, US Hold Large-Scale Landing Exercise

South Korean and U.S. Marines held a large-scale combined landing exercise in Pohang on Wednesday. (March 30) AP

Senate Votes to Repeal Iraq War Authorization

The Senate voted Wednesday to repeal the resolution that gave a green light for the 2003 invasion of Iraq...

President of Taiwan to Visit the U.S.

President Tsai Ing-wen of Taiwan is traveling to Central America and the United States during a time of tension...

Zelenskyy Talks Ukraine's Future

Ukrainian President Volodomyr Zelenskyy has been increasing his travel across Ukraine as his country's war with Russia enters its...

Investigations and Features

Trading on Patriotism: How Extremist Groups Target and Radicalize Veterans

The issue of extremist groups has gained attention after the riot on Jan. 6 aimed at preventing the peaceful transfer of the...

They Said the Rise in Military Suicide Is a Mystery. Traumatic Brain Injury May Be an Answer.

Veterans who have had a head injury are at higher risk for suicide, but these deaths can be prevented, experts say.

Army News

Photos of the nine Army soldiers who died in the crash of two Black Hawk helicopters.

Army IDs 9 Soldiers from 101st Airborne Killed in Black Hawk Crashes in Kentucky

The two helicopters were from the 101st Combat Aviation Brigade, 101st Airborne, and were conducting a routine training...

U.S. soldiers during a live fire exercise at the Grafenwoehr Training Area.

Here Is the Army's New Counseling Form, Marking an Overhaul of How the Service Evaluates Soldiers

The new DA Form 4856 could dramatically shift discussions around professional development and help leaders better track their...

Navy News

Navy Chaplain Lt. Cmdr. Ben Garrett counsels a sailor in his quarters on the USS Bataan

US Navy Deploys More Chaplains for Suicide Prevention

Concerned with preventing growing numbers of suicides, the U.S. Navy is planning to make chaplains regular members of the...

Navy Identifies Submarine Sailor Who Died After Being Found on a Pier

Electronics Technician Navigation 3rd Class Devon Faehnrich was found by a fellow sailor at the shipyard at Newport News...

Air Force News

Airmen secure a JDAM onto an F-16 Fighting Falcon.

Alarming Cancer Rates for Pilots and Ground Crews Draw Lawmaker Scrutiny: 'Let's Get Our Arms Around This'

A House Appropriations Committee member is urging the Department of the Air Force to ask for funding amid new reports and...

processing a cash transaction at Osan Air Base

The Air Force Overpaid Service Members in South Korea by $2.3 Million, But Won't Make Them Return the Money

Nearly 8,000 airmen stationed in South Korea will not have to pay back more than $2 million worth of overpayments issued last...

Space Force News

Terran I, a 3D-printed rocket, lifts off from Cape Canaveral.

Launch Debut of 3D-Printed Rocket Ends in Failure, No Orbit

The first stage did its job following liftoff from Cape Canaveral Space Force Station and separated as planned, but the upper...

U.S. Air Force Airmen and Space Force Guardians marching.

125% Increase to Space Force Bonuses Part of 2024 Budget Request that Would Grow Ranks

The Space Force wants to grow the number of Guardians by nearly 10% and hopes to offer almost $5 million in new bonuses to...

Marine Corps News

Marine Maj. Joshua Mast and his wife, Stephanie, arrive at Circuit Court.

US Marine's Adoption of Afghan War Orphan Voided

The girl was an infant when she was found injured in the rubble after a U.S.-Afghan military raid in a rural part of the...

the main gate of Camp Pendleton Marine Base at Camp Pendleton, Calif.

Camp Pendleton Is Latest Base to Find 'Forever Chemicals' in Drinking Water

Base officials believe their water supply was likely impacted by groundwater that seeped in from inland and uphill Orange...

Coast Guard News

The cutter Harriet Lane makes way through the Caribbean.

Coast Guard to Send Additional Cutter to Hawaii

The U.S. Coast Guard is continuing to beef up its presence in the Pacific with an 11th vessel for the Hawaii-based District...

Coast Guard Cutter Resolute's crew rescued 17 Cubans after they landed on Cal Say Bank, Bahamas

Coast Guard Saves 28 from Struggling Cuban Migrant Boat Off Key West. One Person Missing

Two people from the boat needed medical treatment and were taken to the hospital. Because they were caught at sea, the...