Emphasizing a multitude of benefits and services to its 9 million Veteran customers, the Department of Veterans Affairs (VA) recently kicked off its new 'ChooseVA' marketing campaign. The ChooseVA campaign encourages all stakeholders to make an ultimate decision to ChooseVA. The ChooseVA campaign includes testimonials from veteran customers and employees, and will run initially on social and digital media platforms, then later on traditional media channels to include billboards and banners, as well as through broadcast media. The campaign focuses on three areas: (1) spotlighting VA’s foundational services, (2) attracting future employees, and (3) retaining the 'best and brightest' employees.
For more on veteran benefits, visit the Military.com Benefits section.