For Immediate Release welcomes home returning soldiers with gift of savings


TROY, Mich. -- the industry leader in consumer savings merchant promotions -- today announced that Entertainment and Military Advantage will give soldiers returning from Operations Iraqi Freedom and Enduring Freedom (Afghanistan) the gift of savings with free one-year subscriptions to the Military Advantage Discount Club. 

Best known for the popular Entertainment(R) book and its industry-leading savings website, , the company offers a co- branded online savings subscription -- called the Military Advantage Discount Club -- to all members. offers resources to the more than 30 million Americans with military affinity, including Active Duty personnel, Reservists, Guard Members, Veterans and family members. 

This discount club, which includes an online membership and a membership card for significant savings on travel, normally costs $29.95 a year. 

Soldiers returning to Schofield Barracks, located on Oahu in Hawaii, will have an opportunity to register for free memberships at an Entertainment/ tent set up near the point at which they disembark. More than 10,000 U.S. soldiers from both Operations Iraqi Freedom and Enduring Freedom are slated to return to this, Hawaii's largest U.S. Army post, throughout the coming weeks. 

"We all have such a tremendous amount of gratitude and respect for all of these men and women who have made so many sacrifices to keep Americans safe," said Alan Bittker, president and CEO of Entertainment Publications. "Giving each of these returning soldiers an opportunity to save money on all the things they love to do now that they're back in the states is just a very small way for us to say thank you." 

About the Military Advantage Discount Club 

Like Entertainment's online savings subscription (available at ), the Military Advantage Discount Club provides members access to discounts of up to 50% on everything from restaurants, hotels and movies to grocery shopping and dry cleaning. It also features significant discounts at popular national retailers like Pizza Hut, Sam Goody, Mrs. Fields and The Sharper Image. 

The Military Advantage Discount Club also gives military personnel, veterans and their families access to a number of additional member benefits, including:

  • Ability to make discounted travel reservations online;
  • Ability to purchase movie tickets at up to a 50% savings online;
  • Access to maps to merchant locations; and
  • Email alerts about new local and online offers.

Bittker said that Entertainment and would be giving the free memberships to returning soldiers through July 4, 2005. About Entertainment Publications 

Headquartered in Troy, Mich., Entertainment Publications is the industry leader in consumer savings and merchant promotions. The company is best known for the popular Entertainment(R) book and its industry-leading website, . These products comprise a membership savings package that offers consumers 50% savings on the things they do every day -- from dining out to movies to grocery shopping to car repairs -- and up to 70% off at nearly 10,000 hotels worldwide. More than eight million memberships are sold annually. 

Founded in Detroit, Mich., in 1962, Entertainment Publications has expanded to serve more than 160 major markets and does business with approximately 65,000 local merchants and national retailers representing 215,000 North American locations. 

Entertainment Publications is a part of IAC Local and Media Services, an operating business of IAC/InterActiveCorp (Nasdaq: IACI - News). 

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